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Moose Toys, also known as Moose Enterprises or The Moose Group, is an Australian-owned toy design, development, and distribution company founded in 1985 by Brian Hamersfeld. The company is headquartered Cheltenham, Victoria , Australia, has over 600 staff, and distributes to over 50 countries.
The Trash Pack was a brand of collectible toys produced by Moose Toys, first launched in 2011. [1] The toys were released in series, all with their own specific themes, and there are seven series in all. Along with the individual toys, the line also includes other merchandise, such as video games, activity books and sticker albums.
Shopkins were designed and developed by Moose Toys in Melbourne in April 2013. Co-chief Paul Solomon credits his mother, Jacqui Tobias, director of girls’ products, for the idea of Shopkins. [3] Moose Toys had success with its line of Trash Pack collectible figurines targeted towards boys but lacked a market for girls. Shopkins was initially ...
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[4] [5] The event was the first time Moose Toys had ever made an appearance at Comic-Con, [5] [6] and was one of the largest brand activations ever seen at Comic-Con. [4] Despite this, the timing was regarded as especially odd by a number of news agencies. Just before, allegations that long-time channel collaborator Ava Kris Tyson had ...
Little Live "Gotta Go" Pets is a sub-brand manufactured by the Australian toy brand Moose Toys under its "Little Live" smart toy branding. The sub-brand is known for its highly interactive, technologically developed toys of plush animals, some of which use the toilet or engage in toilet humor, reportedly to get child buyers interested in potty training.
Moose Toys is best known for its Shopkins and Mighty Beanz collectible plastic toys, which take inspiration from everyday grocery and department store items. [8] In 2016, Stul became the first Australian to win the Ernst & Young World Entrepreneur Of The Year, at the age of 67, having already won EY's Australian Entrepreneur of the Year. [9] [10]
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