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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
Today, the closest competitor of the Izod brand is the Chaps brand owned by Ralph Lauren Corporation, while the U.S. Polo Assn. brand is also an indirect competitor. On June 23, 2021, it was announced that the Izod brand would be sold to Authentic Brands Group alongside Van Heusen, Arrow, and Geoffrey Beene. [2] The sale was completed on August ...
Yeezy (often stylized as YZY or YEEƵY) is a media company, fashion brand, and record label founded by American rapper, designer, and entrepreneur Ye (formerly known as Kanye West) on August 6, 2013. [1] Most famous for its associated clothing line, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. [2]
A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London. In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. [2]
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