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Guests at Olive Garden can also level up their Never Ending Pasta Bowl deal by adding never-ending toppings for $4.99 (which the brand notes is also the same price since the promotion las ran in ...
The last time Darden Restaurants, Olive Garden’s parent company, brought back the promotion for a limited time was in 2019, and sales only increased marginally, according to Business Insider.
On May 12, 2014, Darden announced that as part of the spinoff of Red Lobster, it was converting the co-located Red Lobster and Olive Garden locations into standalone Olive Garden locations. [27] On May 16, 2014, Darden announced that it would be selling the Red Lobster seafood restaurant chain to Golden Gate Capital for US$2.1 billion. [28]
Over the course of the fiscal year, Olive Garden hiked prices up about 3.5%, compared to roughly 4% across Darden’s brands, which include LongHorn Steakhouse, Eddie V’s and Cheddar’s Scratch ...
The Olive Garden started as a unit of General Mills. The Olive Garden's first restaurant was opened on December 13, 1982, in Orlando, Florida, by co-founders Blaine Sweatt, Mark Given, Gino DeSantis and Dave Manuchia. By 1989, there were 145 The Olive Garden restaurants, making it the fastest-growing units in the General Mills restaurant division.
The popular promotion returned last year for the first time since the pandemic with a few changes, the biggest being price. In 2019, the never-ending pasta bowl carried a price tag of $10.99.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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