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Tesco Mobile was established in May 2003 [4] and launched pre-paid mobile services in Tesco stores and online by the end of the year. [5] In January 2014, the network in the United Kingdom started offering 4G service, for its pay monthly and SIM only customers at no extra cost, extending the service to pay as you go customers in July of that year.
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One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. [158] Tesco have two vegan ranges branded "Plant Chef" and "Wicked Kitchen ...
Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997. Concerned with poor web response times (in 1996, broadband was virtually unknown in the United Kingdom), Tesco offered a CDROM-based off-line ordering program which would connect only to download stock lists and send orders.
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On 26 October 2007, Tesco Ireland announced that 'An extensive range of Tesco Mobile prepay handsets will be rolled out to 48 Tesco stores from Monday 29 October'. Tesco Mobile launched as a Mobile Virtual Network Operator (MVNO), piggybacking on the O 2 Network in Ireland. It had also outsourced the running of Tesco Mobile to Fujitsu Ireland ...
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