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South African Breweries (officially The South African Breweries Limited, informally SAB) is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016. [2]
South Africa accounts for 34% of Africa's formal beer market and is expected to grow by 8–10% annually over the next five years. Beer consumption in the country was pegged at 60 litres per capita in 2012, greater than the 14.6-litre African average and the global average of 22 litres.
The Woodhead Amber Ale has a slightly hoppier finish compared with other South African examples of this style. [4] Its name was derived from the Woodhead Dam. The Silvertree Saison is a moderately bitter ale [5] that was named after the endangered Silvertrees (Leucadendron argenteum). [5]
The origins of the company date back to the foundation of South African Breweries in 1895 in South Africa. For many decades, the operations of South African Breweries were mainly limited to southern Africa, where it had established a dominant position in the market during South African Apartheid, until 1990 when it began investing in Europe. [17]
The Ohlsson's Cape Breweries was a South African brewing company located in Newlands, Cape Town. [1] It was founded around 1881 by a Swedish immigrant and industrialist, Anders Ohlsson. [ 2 ] Ohlsson's was bought out by Castle Breweries and merged to form South African Breweries in 1956.
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa [citation needed], [1] based on the fact that it is 100% grown and produced in the country. [citation needed]
Beer has been brewed by Armenians since ancient times. One of the first confirmed written evidences of ancient beer production is Xenophon's reference to "wine made from barley" in one of the ancient Armenia villages, as described in his 5th century B.C. work Anabasis: "There were stores within of wheat and barley and vegetables, and wine made from barley in great big bowls; the grains of ...
South African Breweries is a major supporter of South African sport, and Castle Lager is the official sponsor of the South African cricket and soccer teams. Until 2004, it was also the primary sponsor of the national rugby team, the Springboks, but that position has now been taken by Standard bank Group Limited. [citation needed]