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These principles are based upon normative rules, values and needs of individuals, understanding ethics within cultural communication and overcoming pre-existing cultural assumptions towards one another. For these purposes, culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms of behaviour. [3]
Interpersonal communication is an exchange of information between two or more people. [1] It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. [1]
Since communication accommodation theory applies to both interpersonal and inter-group communication one of the fields in which it has been most applied has been in intercultural communication. Within this field it has been applied to explain and analyze communication behaviors in a variety of situations, such as interactions between non-native ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. [2] Cultural communication is a practice and a field of study for many psychologists, anthropologists, and scholars.
In social science generally and linguistics specifically, the cooperative principle describes how people achieve effective conversational communication in common social situations—that is, how listeners and speakers act cooperatively and mutually accept one another to be understood in a particular way.
The ethnography of communication (EOC), originally called the ethnography of speaking, is the analysis of communication within the wider context of the social and cultural practices and beliefs of the members of a particular culture or speech community. It comes from ethnographic research.
The most famous example of such a theory is Dissonance-reduction theory, associated with Leon Festinger, which explains that when the components of an attitude (including belief and behavior) are at odds an individual may adjust one to match the other (for example, adjusting a belief to match a behavior). [51]