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"International Typographic Style" is meaningfully related to the concept of International Style in architecture. This phenomenon, in turn, is attributed to the 1930s–1960s and is associated with the exhibition "Modern Architecture: An International Exhibition", which was held in 1932 at the Museum of Modern Art in New York. [12]
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1]
International style is sometimes understood as a general term associated with such architectural phenomena as Brutalist architecture, constructivism, functionalism, and rationalism. Phenomena similar in nature also existed in other artistic fields, for example in graphics, such as the International Typographic Style and Swiss Style. [20] [21]
Along with Saul Bass, Alvin Lustig and others, de Harak helped found the Los Angeles Society for Contemporary Designers before he moved to New York City to become art director for Seventeen for just 18 months. [1] At the same time, de Harak drew illustrations for Esquire and soon began his long tenure in teaching. [2]
The journal disseminated the tenets of the International Typographic Style and was key in its emergence as a movement. Eighteen issues of the journal were published from 1958 to 1965. Eighteen issues of the journal were published from 1958 to 1965.
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