Search results
Results from the WOW.Com Content Network
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally.
The term Swiss Style is also sometimes completely identified with the concept of International Typographic Style. This is wrong. The Swiss school, being a continuation of the International Typographic Style, is an autonomous phenomenon. [7] Swiss style is an independent system associated with the formation of the graphic style of the 1950s ...
In relation to the international graphics of the 1920s - 1930s, the term "International Typographic Style" is used. [39] In the 1950s - 1960s, such a phenomenon as "Swiss style" was formed in typography. [40] [41] By the twentieth century, computers turned typeface design into a rather simplified process.
The International Society of Typographic Designers (ISTD) is a professional body run by and for typographers, graphic designers, and educators. The society has an international membership and its aims are to establish and maintain standards of typography and to provide a forum for debate.
International style is sometimes understood as a general term associated with such architectural phenomena as Brutalist architecture, constructivism, functionalism, and rationalism. Phenomena similar in nature also existed in other artistic fields, for example in graphics, such as the International Typographic Style and Swiss Style. [20] [21]
[2] [5] [6] [7] The International Typographic style is often considered the most substantial influence on flat design, and its emergence and popularization during the 1950s and 1960s is regarded as the starting point of flat design, although it would not make an appearance in the digital world for some time thereafter. [8]
The spaces created between and around strokes are called counters (also known as counterforms). These negative forms help to define the proportion, density, and rhythm of letterforms. The counter is an integral element in Western typography, however this concept may not apply universally to non-Western typographic traditions.
Several basic style guides for technical and scientific communication have been defined by international standards organizations.These are often used as elements of and refined in more specialized style guides that are specific to a subject, region, or organization.