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The deal was aimed at including men's and women's clothing, as well as homewares.Lopez's collection showcased women's dresses, sportswear, handbags, and jewelry, while Anthony's featured men's dress shirts, ties, sports coats, and shoes. [6] Kohl's expected "the his-and-hers line" to expand into home accessories over time. [6]
In 2008, Buchman announced that she would be discontinuing her higher priced line to design exclusively for Kohl's. In 2011, Liz Claiborne sold the Dana Buchman brand to Kohl's. Kohl's carried the line until 2020, when it dropped the line along with seven other women's brands in a move toward activewear. [3]
Lopez and Anthony’s partnership with Kohl's was announced during a press conference at the London Hotel in Los Angeles, California on November 18, 2010. [4] The deal, which was marketed as "the first celebrity couple to simultaneously design collections for one retailer", [5] was aimed at including men's and women's clothing, as well as house wares.
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