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  2. Affect vs. Effect: What’s the Difference? - AOL

    www.aol.com/affect-vs-effect-difference...

    For instance, you could correctly say, “The effects of climate change can be felt worldwide” and “This medicine may have some side effects.” “Affect,” meanwhile, is a verb that means ...

  3. Dunning–Kruger effect - Wikipedia

    en.wikipedia.org/wiki/Dunning–Kruger_effect

    Some researchers include a metacognitive component in their definition. In this view, the Dunning–Kruger effect is the thesis that those who are incompetent in a given area tend to be ignorant of their incompetence, i.e., they lack the metacognitive ability to become aware of their incompetence.

  4. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    Affect-based judgments and cognitive processes have been examined with noted differences indicated, and some argue affect and cognition are under the control of separate and partially independent systems that can influence each other in a variety of ways (Zajonc, 1980). Both affect and cognition may constitute independent sources of effects ...

  5. Affect theory - Wikipedia

    en.wikipedia.org/wiki/Affect_theory

    Affect should also be properly expressed so to make the identification of affect possible to others. [5] Affect theory is also used prescriptively in investigations about intimacy and intimate relationships. Kelly describes relationships as agreements to work collaboratively toward maximizing positive affect and minimizing negative affect. [6]

  6. Negative affectivity - Wikipedia

    en.wikipedia.org/wiki/Negative_affectivity

    Although negative affect has been shown to decrease the misinformation effect, the degree to which memory is improved is not enough to make a significant effect on witness testimony. In fact, emotions, including negative affect, are shown to reduce accuracy in identifying perpetrators from photographic lineups.

  7. Valence (psychology) - Wikipedia

    en.wikipedia.org/wiki/Valence_(psychology)

    The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin.The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and ...

  8. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    He says one of the biggest lessons brands should take away from the so-called "Bud Light Effect" is to not flinch. "Most brands stand their ground in the past. You take a brand like Nike that ...

  9. Correlation does not imply causation - Wikipedia

    en.wikipedia.org/wiki/Correlation_does_not_imply...

    Typically it involves establishing four elements: correlation, sequence in time (that is, causes must occur before their proposed effect), a plausible physical or information-theoretical mechanism for an observed effect to follow from a possible cause, and eliminating the possibility of common and alternative ("special") causes.