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Hair relaxers have seen a considerable resurgence in popularity among the Black hair community. Here is why some women are deciding to go back to relaxers after years of dealing with their natural ...
The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
And hair relaxers were a means to be able to do that." Techniques for hair straightening include towel drying, blow drying, using a flat iron, and applying straightening chemicals known as relaxers.
The Food and Drug Administration’s proposal to ban formaldehyde in hair care products has been pushed back once again, and the timeline for its release remains undetermined.
As the hair grows out, the wearer is required to touch up the new hair growth, further adding to the overall expense. To resolve the problems associated with the cost of the look, Comer Cottrell invented a cheap kit (which he called the "Curly Kit") that could be used at home, thereby enabling lower-income people to copy the style of their idols.
The conversation regarding using chemical hair relaxers is complex, as societal pressures about appropriate hairstyles for Black women, especially in professional settings, impact their hair care ...
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