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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [1] As of 2019, its home office is in Fort Wayne, Indiana .
They each borrowed $250 and started making handbags out of high-quality cotton in Baekgaard's basement in Fort Wayne, Indiana, [4] on a ping-pong table. [5] Their business became Vera Bradley, an hommage to Barbara Bradley Baekgaard's mother. [6] Within 3 years of business, the sales of the company reached $1 million. [7]
Vera Bradley launched in 1982, after co-founders Patricia R. Miller and Barbara Bradley Baekgaard were at the airport and noticed how drab all the luggage options on display were.
Martha Stewart and Vera Bradley were among the twenty-first per cent women who owned businesses. The public was also becoming more receptive and encouraging to these female entrepreneurs, acknowledging the valuable contribution they were making to the economy.
Vera Bradley Direct segment revenues totaled $52.5 million, a 27.4% d The company reported third-quarter net sales of $80.58 million, down almost 30% year over year.
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Co-Owner/President of Vera Bradley Designs, former CEO of the Indiana Economic Development Corporation, founder of the Vera Bradley Breast Cancer Foundation [29] Business Megan Moroney: Sigma Phi (University of Georgia) Singer/songwriter best known for her songs ‘Hair Salon’ and ‘Tennessee Orange’ Arts and Entertainment Cara Mund
Vera Bradley Indirect segment revenues totaled $21.8 million, a 25.3% increase over $17.4 million in the prior year second quarter. The increase was primarily related to an increase in sales to ...