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  2. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. [22]

  3. Letter from Hassenfeld & Hiatt - images.huffingtonpost.com

    images.huffingtonpost.com/2011-08-25-hhletter.pdf

    April 16, 2010 Dear Friend: We’re writing with a very unusual request — that you pledge not to give any campaign contributions to any candidate for Congress until they have

  4. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:

  5. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    For example, if a counterargument states that renewable energy is too expensive, the writer could counter this by citing the declining costs of solar technology and its long-term savings. [3] Each counterargument can be presented in a separate paragraph or integrated within the main points to show a balanced perspective.

  6. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...

  7. Advertising mail - Wikipedia

    en.wikipedia.org/wiki/Advertising_mail

    The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.

  8. Compliance (psychology) - Wikipedia

    en.wikipedia.org/wiki/Compliance_(psychology)

    Compliance psychology is essential to understand across many different fields. Some of various fields include healthcare, where patients adherence to medical advice is necessary, furthermore, marketing where consumer behavior is prioritized strategies can be developed. [2] Social psychology is centered on the idea of social influence. It is the ...

  9. AOL Mail

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!