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The $64,000 Question was created by Louis G. Cowan, formerly known for radio's Quiz Kids and the television series Stop the Music and Down You Go.Cowan drew the inspiration for the name from Take It or Leave It, and its $64 top prize offering.
During the 1940s, "That's the $64 question" became a common catchphrase for a particularly difficult question or problem. In addition to the common phrase "Take it or leave it", the show also popularized another phrase, widely spoken in the 1940s as a taunt but now mostly forgotten (except in Warner Bros. cartoons).
The $64,000 Question was a British quiz show based on the American format of the same name.The show originally ran from 19 May 1956 to 18 January 1958 produced by ATV and was originally hosted by Jerry Desmonde, and called simply The 64,000 Question with the top prize initially being 64,000 sixpences (£1,600), later doubling to 64,000 shillings (£3,200).
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While Stempel was in the midst of his winning streak, both of the $64,000 quiz shows (The $64,000 Question and its spin-off, The $64,000 Challenge) were in the top-ten rated programs but Twenty-One did not have the same popularity. Enright and his partner, Albert Freedman, were searching for a new champion to replace Stempel to boost ratings.
In addition to his hosting duties, March also sang a version of the show's theme music in 1956, titled "Love Is the Sixty-Four Thousand Dollar Question." [ 7 ] As a result of the quiz show scandals , the show was canceled, and with the exception of a few film roles such as Hear Me Good and Send Me No Flowers , March was largely out of work for ...
The Big Surprise is a television quiz show broadcast in the United States by NBC from October 8, 1955, to June 9, 1956, and from September 18, 1956, to April 2, 1957. It was hastily created by NBC in response to the ratings success of The $64,000 Question, which had premiered on CBS in summer 1955 and almost instantly became a hit.
The $64,000 Question had debuted on CBS during summer 1955 and became the #1 program on U.S. television. The three networks "rushed to copy this latest hit format, quickly filling prime time with similar contests". [1] (It would not be until fall 1958 that it would be confirmed that several of these new quiz shows were rigged.) [1]