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Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...
Underwire: Many bra designs feature a thin, semi-circular strip of rigid material that helps support the breast. The wire may be made of either metal, plastic or resin. It is sewn into the bra fabric [4] and under each cup, from the center gore to under the wearer's armpit. Water: Sometimes known as a liquid or gel bra. Contains water- or ...
Hook is a rectangular shape, similar to the slides but with an opening at its one end which used to hang detachable or multi-way straps to a bra. It is hooking bra shoulder straps to a strapless bra, re-positioning the straps to achieve the various looks, such as halter-neck and crossed-back.
A bra, short for brassiere or brassière (US: / b r ə ˈ z ɪər /, UK: / ˈ b r æ s ɪər, ˈ b r æ z-/; French:), is a form-fitting underwear that is primarily used to support and cover a person's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps.
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