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  2. Web standards - Wikipedia

    en.wikipedia.org/wiki/Web_standards

    Web standards are the formal, non-proprietary standards and other technical specifications that define and describe aspects of the World Wide Web.In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods.

  3. Website governance - Wikipedia

    en.wikipedia.org/wiki/Website_governance

    A website management team (WMT) can be defined as an authorizing body of a website responsible for setting and achieving high-level goals for a site. This body includes content owner stakeholders and site production staff. [10] In some organizations, a chief web officer leads the WMT. Website management team: An example of a tactical steering ...

  4. Coding best practices - Wikipedia

    en.wikipedia.org/wiki/Coding_best_practices

    Coding best practices or programming best practices are a set of informal, sometimes personal, rules (best practices) that many software developers, in computer programming follow to improve software quality. [1] Many computer programs require being robust and reliable for long periods of time, [2] so any rules need to facilitate both initial ...

  5. Web content lifecycle - Wikipedia

    en.wikipedia.org/wiki/Web_content_lifecycle

    The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages. [1]Authors describe multiple "stages" (or "phases") in the web content lifecycle, along with a set of capabilities such as records management, digital asset management, collaboration, and version control that may be supported by various ...

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  7. Best current practice - Wikipedia

    en.wikipedia.org/wiki/Best_current_practice

    A best current practice, abbreviated as BCP, [1] is a de facto level of performance in engineering and information technology. It is more flexible than a standard, since techniques and tools are continually evolving. The Internet Engineering Task Force publishes Best Current Practice documents in a numbered document series.

  8. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  9. HTML5 - Wikipedia

    en.wikipedia.org/wiki/HTML5

    HTML5 (Hypertext Markup Language 5) is a markup language used for structuring and presenting hypertext documents on the World Wide Web. It was the fifth and final [4] major HTML version that is now a retired World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML Living Standard.

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