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5. Determine which type of content you want to create. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Great content strategy is a balance of decision-making, data analysis, and risk-taking.
We've broken down the content strategy planning process into seven steps: Define your goals. Research your target audience. Conduct a content audit. Choose your content types. Create your content plan. Develop a process for content creation. Measure the success of your content. Let's take a closer look at each step.
Step 1: Define Your Content Strategy Objectives. Every successful content strategy begins with well-defined goals. These goals should connect your content marketing efforts to your broader business objectives. Remember, creating content just because everyone else is doing it isn't a good enough reason.
What Is a Content Marketing Strategy? A content marketing strategy is a plan for creating and sharing content that appeals to your target audience. And helps you achieve your business goals. You might assume that creating a content marketing strategy is complex. But that doesn’t have to be the case. It just needs the right elements.
Content marketing is the planning, creating, distributing, sharing, and publishing of content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.