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The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press .
Mathematical and statistical psychology journals (1 C, 7 P) Pages in category "Research methods journals" The following 15 pages are in this category, out of 15 total.
Journal of Consumer Culture is a peer-reviewed academic journal that covers the field of sociology, marketing research, and specifically research on consumer research and consumer culture. The journal's editor-in-chief is Steven Miles. It was established in 2001 and is currently published by SAGE Publications.
According to the Australian Business Deans Council, the journal in 2022 is an A-Level. [1] According to the Journal Citation Reports, the journal has a 2020 impact factor of 3.28, ranking it 100 out of 153 journals in the category "Business". [2] According to Research.com, the journal has a 2021-2022 Cite Score of 4.3 [3]
JEL: D11 – Consumer Economics: Theory [4] JEL code (sub)categories, including periodic updates, are referenced at Journal of Economic Literature (JEL) Classification System . Links to definitions of (sub)categories are at JEL Classification Codes Guide with corresponding examples of article titles linked to publication information, such as ...
Editor-in-chief of the Journal of Marketing; research on organizational buying Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania , and is the founding director of the Wharton "think tank”, The SEI Center for Advanced Studies in Management.
The Journal of Consumer Policy is a quarterly peer-reviewed academic journal covering legal and regulatory issues related to consumer behaviour. It was established in 1977 as the Zeitschrift für Verbraucherpolitik and is published by Springer Science+Business Media .
The market research approach, Mind Genomics (MG), is an application of Conjoint Analysis (CA). CA is carried out to evaluate consumer acceptance, presenting them with a set of product attributes and assessing their preferences for different attribute combinations by estimating the utility scores for different attribute levels.