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  2. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The term promotion derives from the Old French, promocion meaning to "move forward", "push onward" or to "advance in rank or position" which in turn, comes from the Latin, promotionem meaning "a moving forward". The word entered the English language in the 14th century. [3]

  3. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Foodservice - Wikipedia

    en.wikipedia.org/wiki/Foodservice

    The foodservice (US English) or catering (British and Commonwealth English) industry includes the businesses, institutions, and companies which prepare meals outside the home. [1] It includes restaurants , grocery stores , school and hospital cafeterias , catering operations, and many other formats.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy.

  7. Food marketing - Wikipedia

    en.wikipedia.org/wiki/Food_marketing

    Therefore, on a global scale, the food marketing industry is one of the largest direct and indirect employers. [2] For Schaffner & Schroder, 1998, food marketing is the act of communicating to the consumer through a range of marketing techniques in order to add value to a food product and persuade the consumer to purchase.

  8. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. [ 1 ] [ 2 ] It typically involves direct interaction with a brand's representatives.

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.