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A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust through reputation.Some common uses of these systems can be found on E-commerce websites such as eBay, Amazon.com, and Etsy as well as online advice communities such as Stack Exchange. [1]
The primary purpose of each Stack Exchange site is to enable users to post questions and answer them. [16] Users can vote on both answers and questions, and through this process users earn reputation points, a form of gamification. [22] [52] This voting system was compared to Digg when the Stack Exchange platform was first released. [14]
Stack Overflow is a question-and-answer website for computer programmers. It is the flagship site of the Stack Exchange Network. [2] [3] [4] It was created in 2008 by Jeff Atwood and Joel Spolsky. [5] [6] It features questions and answers on certain computer programming topics.
On Stack Exchange, users are officially ranked by "reputation," a score which loosely measures the value each user creates for the site. Beyond a certain level, users are effectively regarded as minor deities and relative differences in rep become less important. Of course, all users are still accountable for their actions.
These systems are used by intelligent software agents as an incentive in decision-making, when deciding whether or not to honor contracts, and as a mechanism to search trustworthy exchange partners. In particular, reputation is used in electronic markets as a trust-enforcing mechanism or as a method to avoid cheaters and frauds.
Reputation is a social construct based on the opinion other people hold about a person or thing. Before the internet was developed, consumers wanting to learn about a company had fewer options. They had access to resources such as the Yellow Pages, but mostly relied on word-of-mouth. A company's reputation depended on personal experience.
Reputation capital is a corporate asset that can be managed, accumulated and traded in for trust, legitimisation of a position of power and social recognition, a premium price for goods and services offered, a stronger willingness among shareholders to hold on to shares in times of crisis, or a stronger readiness to invest in the company's stock.
Reputation marketing yields the most positive returns when coupled with other online and offline marketing efforts since the effectiveness of these efforts is increased by a good reputation. The popularity of smart phones have made it almost essential for businesses to be mobile-friendly with click-to-call, click-to-map, and instant review ...