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2. Korean beauty standards - Wikipedia

   en.wikipedia.org/wiki/Korean_beauty_standards

   Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.

3. The 20 Best Korean Makeup Brands You Likely Haven’t Heard Of

   www.aol.com/20-best-korean-makeup-brands...

   Mood Enhancer Matte. Hince is the ultimate “cool girl” brand—think Merit Beauty.The brand has everything you need to look effortless and gorgeous with a slight edge.

4. K-beauty - Wikipedia

   en.wikipedia.org/wiki/K-Beauty

   Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]

5. Cosmetics in Korea - Wikipedia

   en.wikipedia.org/wiki/Cosmetics_in_Korea

   The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.

6. The 17 Best Korean Makeup Brands to Try Now, According ... - AOL

   www.aol.com/lifestyle/17-best-korean-makeup...

   rom&nd. Founded by popular Korean beauty influencer Saeron Min (aka Gaek) in 2016, rom&nd is known for their high-performing cosmetics, which include a few products that have gained cult status in ...

7. This makeup tip will help you look younger today - AOL

   www.aol.com/lifestyle/watch-this-makeup-tip-will...

   Are your old and tired makeup tricks making you look, well, old and tired? Take years off you look with one simple change!

8. Pony (make-up artist) - Wikipedia

   en.wikipedia.org/wiki/Pony_(make-up_artist)

   Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.

9. 2025 Beauty Trends Are Here! Get Ready to See These Hair ...

   www.aol.com/2025-beauty-trends-ready-see...

   2024 was undeniably a year of natural beauty looks, from lived-in hair colors to “clean” makeup aesthetics. ... the trend will manifest in simple yet stunning glam moments like Zoë Kravitz's ...