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  2. Genius Bar - Wikipedia

    en.wikipedia.org/wiki/Genius_Bar

    The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.

  3. Ron Johnson (businessman) - Wikipedia

    en.wikipedia.org/wiki/Ron_Johnson_(businessman)

    Ron Johnson (born October 15, 1959) is the CEO and founder of Enjoy Technology. Previously, he was CEO of JCPenney, where he led a failed effort to fundamentally reshape the retailer; senior vice president of retail operations at Apple Inc., where he developed the concept of the Apple Retail Stores and the Genius Bar; and the vice president of merchandising for Target Corporation, where he was ...

  4. Get a Mac - Wikipedia

    en.wikipedia.org/wiki/Get_a_Mac

    Customer Care —Mac is seen with a Mac Genius from an Apple Retail Store's Genius Bar, who can fix Mac problems. PC then has a short montage of endless automated customer-support messages, never reaching a real person, much to his disappointment. PC then says that his source of help is "the same" as a Mac Genius.

  5. How to Clean a MacBook Screen Like a Genius Bar Expert - AOL

    www.aol.com/clean-macbook-screen-genius-bar...

    To clean under the keys on a MacBook keyboard, Apple recommends rotating it and spraying the keyboard with a can of compressed air. Hold the laptop up so that the keyboard is tipped slightly away ...

  6. How Apple’s ‘1984’ Super Bowl commercial changed advertising ...

    www.aol.com/apple-1984-super-bowl-commercial...

    It meant Apple were able to spend the kind of money – estimated by Stubley to be around $600,000 ($1.8 million when adjusted for inflation) – that was required for what was essentially a 60 ...

  7. Mike Markkula - Wikipedia

    en.wikipedia.org/wiki/Mike_Markkula

    Armas Clifford "Mike" Markkula Jr. (/ m ɑːr ˈ k uː l ə /; born February 11, 1942) [1] is an American electrical engineer, businessman and investor. He was the original angel investor, first chairman, and second CEO for Apple Computer, Inc., providing critical early funding and managerial support.

  8. Apple Fifth Avenue - Wikipedia

    en.wikipedia.org/wiki/Apple_Fifth_Avenue

    Apple Fifth Avenue is an Apple Store, a retail location of Apple Inc., in Midtown Manhattan, New York City, United States. It is in the luxury shopping district of Fifth Avenue between 59th and 60th Streets, and opposite Manhattan's Grand Army Plaza .

  9. ‘A real stroke of genius.’ How Apple’s iMac G3 became an ...

    www.aol.com/news/something-outer-space-colorful...

    Apple’s stock soared just ahead of the iMac’s release, and not even critical reviews about the lack of a floppy drive and its $1,299 price tag (roughly $2,400 today) halted momentum.