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The Lovemarks Effect: Winning in the Consumer Revolution (2006) A lovemark is a marketing concept that is intended to replace the idea of brands . The idea was first widely publicized in the book Lovemarks by Kevin Roberts , CEO of the advertising agency Saatchi & Saatchi .
Kevin John Roberts CNZM (born 1949) is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts.
Sometimes we stumble across books, movies, or articles that suddenly, with crystal clarity, explain some aspect of our world. Malcolm Gladwell's books do this for me, as does Jay Carter's Nasty ...
Created Date: 8/30/2012 4:52:52 PM
Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts.
an excerpt of the book Your Best Year Yet! by Jinny S. Ditzler This document is a 35-page excerpt, including the Welcome chapter of the book and Part 1: The Principles of Best Year Yet – three hours to change your life First published by HarperCollins in 1994 and by Warner Books in 1998
Get the book here: "Time to Thank: Caregiving for My Hero" by Steve Guttenberg. Buy locally from Bookshop.org. For more info:
The medical examiner who ruled the 2011 death of a Philadelphia teacher found with 20 stab wounds a homicide — then later a suicide — now says he believes the case should be ruled as ...