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Rainbow Brite [a] is a media franchise by Hallmark Cards, introduced in 1984. [2] [3] The animated Rainbow Brite television series first aired in 1984, [4] the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise.
This is an accepted version of this page This is the latest accepted revision, reviewed on 1 February 2025. American international toy, clothing and baby product retailer For the Canadian and British expansions, see Toys "R" Us Canada and Toys "R" Us UK. Toys "R" Us Logo used since 2007 Company type Subsidiary Industry Retail Founded April 1948 ; 76 years ago (1948-04) Washington, D.C ...
Rainbow Brite first appeared as a character on Hallmark greeting cards 40 years ago. Then, the original Rainbow Brite TV series aired from 1984 to 1986, beginning with a slew of TV specials.
In 1988, the J. Peterman Company published its first catalog. It offered distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) portrayed in a distinctive way. Products were illustrated with black and white drawings, and described in a literary style, often at considerable length: [4]
In other cases, the merchant is assessed "counter rent" for a "store-within-a-store" concept, common in the cosmetics industry, but also not unheard of in clothing. In other cases, the vendor agrees to buy back unsold merchandise from the retailer — this is a common arrangement for higher-value seasonal clothing, like designer coats.
Bush opens up to PEOPLE about the multi-colored character, who turned 40 this year
A Norm Thompson's catalog was named the 1990 Catalog of the Year by the National Direct Mail Marketing Association. [11] Sales grew to around $70 million in 1991. [11] A downtown Portland retail store was added in May 1993 across from the Pioneer Place shopping center on Fourth Avenue at a cost of $1 million.
Rainbow Shops is now owned by the Syrian-Jewish Chehebar family. [4] [5] Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, Puerto Rico, and the U.S. Virgin Islands. [2] Rainbow's holding company, A.I.J.J. Enterprises Inc., purchased the 5-7-9 brand in 1999 from the bankrupt Edison Brothers Stores.
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