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  2. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns .

  3. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    Also, viewthroughs lack a specific predetermined landing page since the visit can come through a direct type-in or via another click-based digital marketing channel, e.g. search, email or social media. TRR is the sum of both viewthrough and clickthrough response that resulted from the display media campaign.

  4. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: the quality of the ad, and the maximum bid the advertiser is willing to pay per click ...

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  6. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  7. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    Because of the possibility of click fraud, robotic activity is usually filtered and excluded, and a more technical definition is given for accounting purposed by the IAB, a standards and watchdog industry group: "Impression" is a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic ...

  8. Huh? What Does 'IB' Mean on Social Media? - AOL

    www.aol.com/huh-does-ib-mean-social-100600630.html

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  9. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    A 2013 survey of 17,000 young people in six countries found that one in ten people aged 16 to 34 claimed to have been rejected for a job because of social media activity. [117] [118] Social media services have been reported to affect deception in resumes. While these services do not affect deception frequency, it does increase deception about ...

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