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Discrimination based on skin tone, also known as colorism or shadeism, is a form of prejudice and discrimination in which people of certain ethnic groups, or people who are perceived as belonging to a different-skinned racial group, are treated differently based on their different skin tone.
Whitewashing in beauty is a phenomenon in the intersection of the fashion industry, digital photography, mass media, marketing and advertising.It describes a situation in which the skin tone of non-white people is digitally retouched or physically modified to appear whiter.
Portrayals of straight hair in the media have set a beauty standard which is exclusionary of the different hair textures of African Americans. [12] Despite the role played by media in setting beauty standards for hair, social media has provided a platform for African Americans who are progressing beauty standards by wearing their hair in ...
Decolonizing beauty advertisements is crucial as the industry moves toward greater inclusivity. Last year’s renewed social justice movement illuminated the responsibility beauty companies have ...
The notion of whiter Mexicans getting preferential treatment was not surprising in a country where darker-skinned people have long earned less money, received less schooling and been all but ...
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"I don't like to be called black because I'm not black," were the opening words of a young African American girl at the beginning of Dark Girls.Dark Girls explores the many struggles, including self-esteem issues, which women of darker skin face as a result of the colorism they have experienced, allowing women of all ages recount "the damage done to their self-esteem and their constant feeling ...
The post Colorism vs. Racism: What’s the Difference? appeared first on Reader's Digest. Even within minority communities, discrimination persists in unexpected ways. If you’ve never heard of ...