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Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000.The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.
The Nike HyperAdapt 1.0 is a self-lacing shoe. It was designed by Tinker Hatfield accompanied by Mark Parker, who was heavily involved in the development. Utilizing an electro adaptive lacing system abbreviated as "E.A.R.L.", the sneaker conforms to the figuration of the wearer's foot. [1]
Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...
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Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
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Nike Flywire is a thread, composed of vectran or nylon, developed by Nike to minimize weight and maximize support, and used in the upper part of a sneaker. Shoes containing Flywire became available for consumer purchase in 2008.