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  2. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    In general, people use mobile phones for the following uses and gratifications: sociability, entertainment, status, immediate access, instrumentality, mobility, and psychological reassurance. [28] Researchers have also identified that the uses and gratifications for contributing mobile content differ from those for retrieving mobile content. [29]

  3. Kamus Besar Bahasa Indonesia - Wikipedia

    en.wikipedia.org/wiki/Kamus_Besar_Bahasa_Indonesia

    The first modern KBBI dictionary was published during the 5th Indonesian Language Congress on 28 October 1988. The first edition contains approximately 62,000 entries. The dictionary was compiled by a team led by the Head of the Language Center, Anton M. Moeliono , with chief editors Sri Sukesi Adiwimarta and Adi Sunaryo.

  4. Flypaper effect - Wikipedia

    en.wikipedia.org/wiki/Flypaper_effect

    The flypaper effect is a concept from the field of public finance that suggests that a government grant to a recipient municipality increases the level of local public spending more than an increase in local income of an equivalent size. [1]

  5. Aesthetic–usability effect - Wikipedia

    en.wikipedia.org/wiki/Aesthetic–usability_effect

    The aesthetic–usability effect describes a paradox that people perceive more aesthetic designs as much more intuitive than those considered to be less aesthetically pleasing. The effect has been observed in several experiments and has significant implications regarding the acceptance, use, and performance of a design.

  6. Tetrad of media effects - Wikipedia

    en.wikipedia.org/wiki/Tetrad_of_media_effects

    A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.

  7. Substitution effect - Wikipedia

    en.wikipedia.org/wiki/Substitution_effect

    The overall effect of the price change is that the consumer now chooses the consumption bundle at point C. But the move from A to C can be decomposed into two parts. The substitution effect is the change that would occur if the consumer were required to remain on the original indifference curve; this is the move from A to B. The income effect ...

  8. Zeigarnik effect - Wikipedia

    en.wikipedia.org/wiki/Zeigarnik_effect

    In psychology, the Zeigarnik effect, named after Lithuanian-Soviet psychologist Bluma Zeigarnik, occurs when an activity that has been interrupted may be more readily recalled. It postulates that people remember unfinished or interrupted tasks better than completed tasks.

  9. Relevance theory - Wikipedia

    en.wikipedia.org/wiki/Relevance_theory

    Cognitive effect An effect on an individual's cognitive environment triggered by "outside" information such as utterances directed at the individual. This includes addition of new facts or beliefs, as well as increase or decrease of the confidence in existing beliefs and their rejection, and also the reorganization of information into schemas ...

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