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Spotify Wrapped is a marketing campaign intended to promote Spotify. In addition to promoting the music streaming service by encouraging users to share about it on social media, the campaign has developed into a unique feature that is different from the offerings of rivals including Apple Music.
Spotify Wrapped collects data all throughout the year. A Spotify spokesperson says data used for the 2023 Wrapped spans streamed content from January to an unspecified date “a few weeks prior to ...
Spotify Wrapped will be rolling out to users on Dec. 4 at 8 a.m. ET, and to view your lists, simply open the Spotify mobile app. Users can access their personalized experience in the Wrapped feed ...
Subscribed Spotify users—even if they don’t have Premium—can access their personalized Wrapped experience in the mobile or desktop app (make sure to have the latest version downloaded).
In this year's Spotify Wrapped a glaring trend: Female narrators reign supreme. Like Apple Music's Replay feature, Spotify also added listening streaks to its year-end report, showing how many ...
Spotify Wrapped, the app's annual rundown of each user's listening data for the year, historically drops around the top of December. (Last year, it debuted on Nov. 29). The feature not only ...
The not-yet-announced release date for Spotify Wrapped is looming, where the popular music streaming platform gives users a recap of their listening history in a "wrapped up" playlist.
Spotify Wrapped is not just about what users listen to, but also about how users listen to music and how their listening patterns differ from those of other users. The app uses complex metrics and ...