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Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Google Web Designer is a drag-and-drop page builder for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. [3] It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts , a Shapes tool, a Pen tool, and 3D tools. [ 4 ]
Mention is a social listening web application owned by DN Media Group and headquartered in Paris, France.Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.
Media Player is a discontinued desktop media player that allowed users to manage and interact with their media content, and allowed content publishers to define branding and advertising in and around their content. Muse is a discontinued offline website builder used to create fixed, fluid, or adaptive websites, without the need to write code ...
Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. [3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
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Users can add applications for social media, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their websites. [ 5 ] [ 6 ] The Wix website builder is built on a freemium business model, earning its revenues through premium upgrades. [ 7 ]
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