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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
[314] [315] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [316] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [317] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [318]
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [ 5 ] [ 6 ] In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's ...
YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S. The new price of an individual ...
In a company blog post today, YouTube says its new student plan for YouTube Premium will cost $6.99 instead of the normal $11.99 a month, and for YouTube Music Premium the cost is $4.99 as opposed ...
Starting Jan. 13, 2025, YouTube TV's monthly price for a base plan subscription will rise from $72.99 per month to $82.99 per month. YouTube TV told USA TODAY that users can pause or cancel their ...
YouTube’s paid subscription offerings differ in access and price point. ... This is part of Google’s two-year plan to reduce headcount--already having laid off 12,000-plus people in 2023.
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