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Impression management theory nevertheless constitutes a field of research on its own. [73] When it comes to practical questions concerning public relations and the way organizations should handle their public image, the assumptions provided by impression management theory can also provide a framework. [74]
In 1961, Goffman received the American Sociological Association's MacIver award for The Presentation of Self in Everyday Life. [3] Philosopher Helmut R. Wagner called the book "by far" Goffman's best book and "a still unsurpassed study of the management of impressions in face-to-face encounters, a form of not uncommon manipulation." [2]
Impression management refers to work on maintaining the desired impression, and is composed of defensive and protective techniques. Protective techniques are used in order to cover mistakes, only once the interaction begins. For example, relying on audience to use tact and overlook mistakes of the performers.
The Thomas theorem is a theory of sociology which was formulated in 1928 by William Isaac Thomas and Dorothy Swaine Thomas: If men define situations as real, they are real in their consequences? [1] In other words, the interpretation of a situation causes the action. This interpretation is not objective.
Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.
The other type of framework is a social framework, which explains events and connects them to humans. An example of a natural framework is the weather, and an example of a social framework is a meteorologist who predicts the weather. Focusing on the social frameworks, Goffman seeks to "construct a general statement regarding the structure, or ...
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. [1] This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace.
Deflections are the distances in the EPA space between transient and fundamental affective meanings. For example, a mother complimented by a stranger feels that the unknown individual is much nicer than a stranger is supposed to be, and a bit too potent and active as well – thus there is a moderate distance between the impression created and the mother's sentiment about strangers.