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The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1 or 2 assistants and reports to the respective account supervisor/manager [2] and/or to the client service director/account director. This depends on the country and on the account (s)he is working for.
They may be referred to as bookkeepers, accountants, junior accountants, staff accountants, senior accountants, or accounting supervisors, depending on their level in the management duties and their position in the corporate hierarchy. An accountant is a generic term which can refer to any of the below classifications.
An account manager (AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers.An account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. Popular Products Account
The thoughts and observations are construed into a value proposition and make up a document, often called a Creative Brief, that is used to create and inspire advertising campaigns and other marketing communications. Account planning is an advertising agency discipline and sometimes department that works alongside client facing managers ...
In summary, given that advertising is paid, it is one of the many controllable elements in the marketing program. Advertising is qualitatively different from publicity where the message sponsor is either not identified or ambiguously defined, and different from personal selling which occurs in real-time and involves some face-to-face contact ...
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