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Microsoft Dynamics 365 is an integrated suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications offered by Microsoft. [1] Combines various functions such as sales, customer service, field service, operations, finance, marketing, and project service automation into a single platform.
SugarCRM's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting. The company operates a number of websites, including its commercial website Sugarcrm.com and Sugar Outfitters (for third-party extensions), and an online user forum called SugarClub.
In December 2018, Kuvana, a marketing automation software solution, was acquired by SFW and merged with ACT! This add-on is now a complementary service to the core CRM solution. [9] In December 2019, ACT! hired Steve Oriola as chairman and CEO. [10] In 2020, Swiftpage changed its company name to ACT!. [11]
For small businesses, a CRM system may consist of a contact management system that integrates emails, documents, jobs, faxes, and scheduling for individual accounts. CRM systems available for specific markets (legal, finance) frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).