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At the beginning of his career Ronaldinho signed a lucrative 10-year deal with sportswear company Nike (wearing Nike Tiempo R10 boots designed for him). [63] He has appeared in Nike commercials, including the 2002 " Secret Tournament " commercial (branded "Scorpion KO") directed by Terry Gilliam . [ 207 ]
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
We thought a modern construction of his 1998 boot would be a great commemoration of that moment." [284] In 2018, Ronaldo's R9 Mercurial boots inspired the Nike Mercurial Superfly VI boots commissioned for Kylian Mbappé. [286] Unveiled in 2000, a bronze statue of Ronaldo is located next to Ronaldo Field at Nike headquarters in Beaverton, Oregon ...
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The ball then comes to Brazilian defender Thiago Silva, who springs Ronaldinho into the corner. Faced by a defender, he then executes a number of step-overs, which become a viral video re-enacted and shared millions of times: the step-over even becomes a basis of an exercise video called "RON'S SAMBA-ROBICS" and Kobe Bryant celebrates a late 3 ...
A pair of Nike Zoom Air football boots, for use on artificial grass or sand and rubber pitches. Originally, football boots were available only in black, but they are now available in a wide variety of colours. Nike's flagship shoes are the Phantom VNM, Phantom VSN, Tiempos, and The Nike Mercurial Vapor worn by Cristiano Ronaldo.
New Nike CEO Elliott Hill started at the company as an intern in the 1980s. When news broke of Elliott Hill’s triumphant return to Nike as its new CEO, I immediately thought of Shoe Dog , the ...
At the beginning of the 21st century, several significant events helped elevate freestyle football with broader recognition. Brazilian footballer Ronaldinho starred in Nike advertising campaigns such as "Joga Bonito" (English: Play Beautifully), which popularized the ability to practice alone with a ball and develop new moves and tricks. [5]
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