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Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
Nike CEO, Mark Parker, said comparing the self-lacing sneaker tech with self driving car tech is a "good analogy" in terms of mainstream appeal. [5] The company introduced a basketball version of HyperAdapt shoes called Adapt BB in 2019. [6] Nike then introduced a shoe in 2020 called Adapt Auto Max.
The Nike HyperAdapt 1.0 is a self-lacing shoe. It was designed by Tinker Hatfield accompanied by Mark Parker, who was heavily involved in the development. Utilizing an electro adaptive lacing system abbreviated as "E.A.R.L.", the sneaker conforms to the figuration of the wearer's foot. [1]
Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...
Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000.The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.
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Nike is using 3D printing to prototype and manufacture the 2012 Vapor Laser Talon football shoe for players of American football, and New Balance is 3D manufacturing custom-fit shoes for athletes. [21] ''Vapor Laser Talon boots'' has 3D-printed footplates. [23] ''Futurecraft STRUNG'' is another 3D printed variant belongs to Adidas. [24]
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