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CCM Hockey is a Canadian brand of ice hockey equipment owned by Birch Hill Equity Partners through its portfolio company Sport Maska Inc. The history of the brand traces to 1905, when Canada Cycle and Motor Limited, founded in 1899, began manufacturing hockey equipment as a secondary business.
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The company was started as M and M Sports in 1987 by Mark Ellis and Martin Churchward. [5]Following a buy-out by private equity group ECI Partners in 2004 the company’s identity changed to MandM Direct in order to reflect their move into selling fashion and lifestyle brands.
Sporting Life's stock includes moderately prices brands like Nike and Adidas as well as catering to an upmarket and enthusiast clientele. This is a differentiator from another Canadian sporting goods retailer, Sport Chek , which caters to a more casual audience as well being common in Canadian shopping plazas and malls.
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