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Road traffic safety refers to the methods and measures, such as traffic calming, to prevent road users from being killed or seriously injured. Typical road users include pedestrians, cyclists, motorists, passengers of vehicles, and passengers of on-road public transport, mainly buses and trams. Best practices in modern road safety strategy:
Systematic motor-vehicle safety efforts began during the 1960s. In 1960, unintentional injuries caused 93,803 deaths; [5] 41% were associated with motor-vehicle crashes. In 1966, after Congress and the general public had become thoroughly horrified by five years of skyrocketing motor-vehicle-related fatality rates, the enactment of the Highway Safety Act created the National Highway Safety ...
Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety messages to children. The success of the character led to the creation in 1961 of the Tufty Club for children under five years of age. Under its auspices more than 30,000 Tufty books about road safety were issued to parents.
The National Highway Traffic Safety Administration writes and enforces the Federal Motor Vehicle Safety Standards. In 2020, there were an estimated 38,680 traffic fatalities in the U.S. [8] The U.S. traffic fatality rate was 1.1 per 100 million vehicle miles traveled as of 2019. [9]
The Cycling Proficiency Test was created by RoSPA in 1947 as a minimum recommended standard for cycling on British roads. [8] The National Cycling Proficiency Scheme was introduced by the government in 1958, with statutory responsibility for road safety being given to local authorities in 1974, including the provision of child cyclist training but the scheme continued to be associated with RoSPA.
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In 1964 and 1966, public pressure grew in the United States to increase the safety of cars, culminating with the publishing of Unsafe at Any Speed, by Ralph Nader, an activist lawyer, and the report prepared by the National Academy of Sciences entitled Accidental Death and Disability: The Neglected Disease of Modern Society.
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