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Every small business has some form of intellectual property associated with it. Intellectual property, or IP, is a valuable company asset. It comes in four types: trademarks, copyrights, patents ...
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
The passing of the Trade Marks Registration Act 1875 allowed formal registration of trademarks at the UK Patent Office for the first time. [55] Registration was considered to comprise prima facie evidence of ownership of a trademark and registration of marks began on 1 January 1876. The 1875 Act defined a registrable trade mark as a device or ...
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
The name of a typeface can separately be registered as a trademark (Wortmarke) for a fee, which, like a digital font, also holds much higher copyright protection status than an analogue typeface itself. If a typeface's name is trademarked, no other typeface may bear the same name, including digital clones of the analogue typeface.
The Coca-Cola logo (the quintessential example of a trademarked but not copyrighted logo) is used on the Coca-Cola page, but not the Pepsi Cola page – so no trademark problems result. For Wikipedia purposes, a "public domain" image does not need a non-free content rationale in order to be used.
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