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2. Artificial intelligence marketing - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence...

   Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

3. Marketing and artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Marketing_and_artificial...

   There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.

4. Google's share of the search ad market could drop below 50% ...

   www.aol.com/googles-share-search-ad-market...

   Google is facing new competition in the advertising market as AI transforms the industry. Google's search ad market share in the US could fall below 50% for the first time in a decade.

5. How Marketing Executives Are Thinking About Integrating AI ...

   www.aol.com/finance/marketing-executives...

   Marketing leaders at Mastercard and EY discussed the opportunities and challenges of integrating AI into workflows in front of an audience of marketing executives at a TIME100 Talks event for ...

6. Adobe Shares Sink Despite Record Revenue. Should Investors ...

   www.aol.com/finance/adobe-shares-sink-despite...

   Adobe's Digital Experience segment, which is involved in digital analytics and online marketing, saw its revenue increase by 10% to $1.4 billion, with digital experience subscription revenue ...

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

8. AI startup Perplexity adds The Independent, LA Times to its ...

   www.aol.com/news/ai-startup-perplexity-adds...

   (Reuters) - AI search startup Perplexity said on Thursday it was adding more than a dozen new media partners, including the Los Angeles Times and The Independent, to its program where it shares a ...

9. Personalized marketing - Wikipedia

   en.wikipedia.org/wiki/Personalized_marketing

   Personalized marketing, also known as one-to-one marketing or individual marketing, [1] is a marketing strategy by which companies use data analysis and digital technology to show adverts to individuals based on their perceived characteristics and interests.