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Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
Customer engagement marketing is necessitated by a combination of social, technological and market developments. Companies attempt to create an engaging dialogue with target consumers and stimulate their engagement with the given brand. Although this must take place both on and off-line, the internet is considered the primary method.
An example of measuring brand engagement is the service-profit chain, a statistical model that tracks increases in employee “engagement drivers” to correlated increases in customer satisfaction and loyalty, and then correlates this to increases in total shareholder return (TSR), revenue and other financial performance measures.
Enterprise engagement is a sub-discipline of marketing and management that focuses on achieving long-term financial results by strategically fostering the proactive involvement and alignment of customers, distribution partners, salespeople, and all human capital outside and inside of an organization.
Immersion marketing or immersive marketing succeeds engagement marketing, the difference being a huge emphasis on enveloping consumers in the brand. [1] Therefore, Shar Van Boskirk of Forrester Research characterizes it as "a cohesive and all-encompassing experience across any channel where the customer is."
The Vietnamese Wikipedia initially went online in November 2002, with a front page and an article about the Internet Society.The project received little attention and did not begin to receive significant contributions until it was "restarted" in October 2003 [3] and the newer, Unicode-capable MediaWiki software was installed soon after.
Virtual engagement is a metric to determine the level of affinity between a company and its customers. [ citation needed ] Online environments play a critical role in customer lifecycle management , where virtual events have an important part in the marketing mix .
Following the increasing of Internet usage in Vietnam, many online encyclopedias were published. The two largest online Vietnamese-language encyclopedias are Từ điển bách khoa toàn thư Việt Nam, a state encyclopedia, and Vietnamese Wikipedia, a project of the Wikimedia Foundation.