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Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Though it keeps a unity in its diversity-art, architecture, art forms and culture communicate the standard of living, knowledge, development, technology and imagination of a community. Those factors play a major role in these forms of communication. Culture influences the thinking process of people also.
Cultural communication can also be referred to as intercultural communication and cross-cultural communication. Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. [ 2 ]
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Linguistic anthropology is the interdisciplinary study of how language influences social life. It is a branch of anthropology that originated from the endeavor to document endangered languages and has grown over the past century to encompass most aspects of language structure and use.
Cultural Linguistics is a related branch of linguistics that explores the relationship between language and cultural conceptualisations. [4] Cultural Linguistics draws on and expands the theoretical and analytical advancements in cognitive science (including complexity science and distributed cognition) and anthropology.
Using euphemistic language properly in communication can take care of the other side's face and make it easier to be accepted by the other side. Identify with the other person's feelings when appropriate [8] (Moeschler, J,2007). If it is not possible to learn the other's language, show some respect by learning a few words.
In the context of intercultural learning, it is important to be aware of different subcategories of culture, such as "little c" and "big C" culture.While the latter one is also called "objective culture" or "formal culture" referring to institutions, big figures in history, literature, etc., the first one, the "subjective culture", is concerned with the less tangible aspects of a culture, like ...