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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:
Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and impartiality is one of the goals. Anthony Weston, for example, admonishes students and writers: "In general, avoid language whose only function is to sway the emotions". [1] [2]
Pathos may also include appeals to audience imagination and hopes, done when the speaker paints a scenario of positive future results of following the course of action proposed. It is also related to the mood or the tone of a speech and the skill that the speaker possesses in harnessing the emotional side of the audience.
Emotional prosody or affective prosody is the various paralinguistic aspects of language use that convey emotion. [1] It includes an individual's tone of voice in speech that is conveyed through changes in pitch, loudness, timbre, speech rate, and pauses. It can be isolated from semantic information, and interacts with verbal content (e.g ...
The musical beat out ‘Anora,’ ‘Challengers,’ ‘A Real Pain,’ ‘The Substance’ and ‘Wicked’ for the big award
For much of the history of the positivist philosophy of language, language was viewed primarily as a way of making factual assertions, and the other uses of language tended to be ignored, as Austin states at the beginning of Lecture 1, "It was for too long the assumption of philosophers that the business of a 'statement' can only be to 'describe' some state of affairs, or to 'state some fact ...
When The Substance actress Demi Moore ascended the 2025 Golden Globes stage tonight to accept her award for Best Actress in a Motion Picture - Musical or Comedy, she began her speech on a note of ...