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Eyebuydirect is an online-only retailer and designs and custom-makes most of its glasses in-house. [ 13 ] [ 19 ] They carry primarily affordable eyeglasses, but also offer three premium brands. [ 13 ] [ 20 ] Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand.
Hessel, a former venture capitalist, founded online eyewear retailer Eyebuydirect in 2005. Aside with his role with Clearly, Roy Hessel is also since 2016 VP of America for the Essilor Online division. In August 2017, he appointed a new Managing Director at Clearly to help him in designing and implementing the strategy of the company. [10]
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Its second largest and third largest chains are Oticas Carol at 1,402 locations and LensCrafters with 1,094 locations respectively. [34] Online, the company further owns Clearly , Eyebuydirect , FramesDirect.com , and online properties under its brand names such as Ray-Ban and Oakley.
On May 1, 2011, Hakim Optical opened its new flagship location at Yonge–Dundas Square in Toronto which is two blocks away from the original 1967 location.. In November 2017, Hakim Optical partnered with virtual reality and augmented reality agency VusionVR Inc. to expand the in-store service by offering an app that would take a customer's selfie and apply a Snapchat-like filter of the ...
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