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“Studies have linked the live and active cultures in yogurt (aka, probiotics) with many health benefits—including reduced inflammation, a stronger immune system, and lower blood sugar,” says ...
Yogurt is a nutrient-dense spoonful of deliciousness that’s packed with calcium, protein, gut-supporting probiotics and live and active cultures. Plus, it’s versatile, convenient and affordable.
Yogurt is also high in protein: a 5.3-ounce personal serving can contain up to 16 grams, depending on the type and the brand. Cording also notes that in the United States, our “dairy supply is ...
Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21] In 2011, Activia was the largest global fresh dairy brand in the world (Nielsen data). The probiotic yogurt market is valued at €4 billion. [23] Activia is present in more than 70 countries and is one of the major brands of the Danone Group. [9]
On 23 January 2008, a proposed class action was filed in California, accusing Danone Co. Inc. of false advertising in their marketing of yogurt containing probiotic bacteria (Danactive & Activia), alleging that the claimed health benefits have never been proven. [11] The company has denied this accusation. [12]
Due to more than a century of safe use, the FDA has granted L. bulgaricus a "grandfather" status, with an automatic GRAS status (generally recognized as safe). [17] Moreover, the Code of Federal Regulations mandates that in the US, for a product to be called yogurt, it must contain two specific strains of lactic acid bacteria: Lactobacillus bulgaricus and Streptococcus thermophilus, as ...
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