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Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
Chrysler Dodge Plymouth D: 1957–1966: full-size car: Imperial--- A: 1960–1976: compact car--Dart Lancer: Barracuda Duster Valiant: B: 1962–1979: mid-size car-Cordoba: 330/440 Charger Coronet Dart Magnum Monaco Polara: Belvedere Fury GTX Road Runner Satellite Savoy: C: 1965–1978: full-size car: Imperial: 300 New Yorker Newport Town and ...
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
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The B platform or B-body was the name of two of Chrysler's midsize passenger car platforms – at first rear-wheel drive, from 1962 through 1979; and the later, unrelated front-wheel drive platform, used by the Eagle Premier / Dodge Monaco, from 1988 through 1992.
The MoPar (later Mopar) brand was not used in Canada, where parts were sold under the Chryco and AutoPar brands, until the Mopar brand was phased into the Canadian market beginning in the late 1970s. Many Chrysler Corporation vehicle parts also bore variants of the DPCD monogram, for Dodge-Plymouth-Chrysler-DeSoto , well after the 1961 end of ...
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