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The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as big eyes and small mouths, and has become a prominent aspect of Japanese popular culture, influencing entertainment (including toys and idols), fashion (such as Lolita fashion), advertising, and product design.
The trend consists mainly of soft pastel colors, Y2K, anime, K-pop, and 1990s-inspired clothing, as well as cute and nostalgic prints with flowers and hearts, stuffed animals, fluffy pillows, and other soft and cuddly items. It parallels some of the Kawaii-centric aesthetics in Japan but with a more subdued look. [3]
An attraction towards bishōjo characters is a key concept in otaku (manga and anime fan) subculture. The development of the bishōjo aesthetic in manga of the early 1980s marked a departure from previous realistic styles, and the emergence of the aesthetic of "cute eroticism" (kawaii ero) and moe.
Kawaii Lab. (カワイイラボ; stylized in all caps) is a Japanese idol project by Asobisystem founded in 2022, with the goal of sharing Japan's idol culture with the world. The project is led and produced by model and former Musubizm leader Misa Kimura and has produced girl groups Fruits Zipper , Candy Tune , Sweet Steady and Cutie Street .
A modern phenomenon, since the 1970s cuteness or kawaii (可愛い, "cute", "adorable", "loveable") in Japanese has become a prominent aesthetic of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.
The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.
Puniru Is a Cute Slime (Japanese: ぷにるはかわいいスライム, Hepburn: Puniru wa Kawaii Suraimu) is a Japanese manga series written and illustrated by Maeda-kun. . Preceded by a one-shot published in Shogakukan's children's manga magazine Bessatsu CoroCoro Comic in February 2019, the manga started its serialization in Weekly CoroCoro Comic online service in March 2
In 2007, Sanrio created an anime series based on the franchise which aired on TV Tokyo and Kids Station on April 3, 2007, and ended later that year with 27 episodes. After the anime's success, the series gained two sequels in 2008 (Sugarbunnies: Chocolat!) and in 2009 (Sugarbunnies: Fleur), each having 27 episodes.
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