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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Jenkins Group, Inc. is a book publishing and marketing company based in Traverse City, Michigan, USA. It was established in 1988 as Publisher's Design Service and Publisher's Distribution Service, then was incorporated as Jenkins Group in 1995. It provides custom book publishing and marketing services and has founded several book awards ...
Trident Media Group, LLC is an American literary agency that represents authors across several categories including print publishing, eBooks, audiobooks, book translations, book-to-film/TV adaptation, stage adaptation and new media. [7] [8] [5] [9] [1] [10] [11] Trident Media Group is based out of New York City. The literary agency launched in ...
In April 2008, Author Solutions Marketing Director Keith Ogorek said that 1 out of every 17 books published in the United States is from AuthorHouse. [3] In 2009, Author Solutions, acquired two top competitors – Xlibris in January [4] and Trafford Publishing in April. [5]
“Traditional publishers spend millions of dollars to acquire books by celebrities,” says Saimah Haque, senior director of marketing at Hachette Book Group. “The publishing deals are often ...
A further development is the growth of online publishing, where no physical books are produced. The author creates an e-book and uploads it to a website, from which anyone can download and read it. An increasing number of authors are using niche marketing online to sell more books by engaging with their readers online. [40]
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