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2. Filter bubble - Wikipedia

   en.wikipedia.org/wiki/Filter_bubble

   Google publicly disputed these results saying that Search Engine Results Page (SERP) personalization is mostly a myth. Google Search Liaison, Danny Sullivan, stated that "Over the years, a myth has developed that Google Search personalizes so much that for the same query, different people might get significantly different results from each other.

3. Enshittification - Wikipedia

   en.wikipedia.org/wiki/Enshittification

   Doctorow cites Google Search as one example, which became dominant through relevant search results and minimal ads, then later degraded through increased advertising, search engine optimization, and outright fraud, benefitting its advertising customers. This was followed by Google rigging the ad market through Jedi Blue to recapture value for ...

4. Privacy concerns with Google - Wikipedia

   en.wikipedia.org/wiki/Privacy_concerns_with_Google

   The service scraped Google search results, removing ads and sponsored links. Only the raw search results were returned, meaning features such as page preview were not available. For added security, Scroogle gave users the option of having all communication between their computer and the search page be SSL encrypted.

5. Google Personalized Search - Wikipedia

   en.wikipedia.org/wiki/Google_Personalized_Search

   Personalization makes search experience inconsistent for different users requiring the SEO industry to be aware of both personalized and non-personalized search results to get an increase in ranking. [14] Personalized search suffers from creating an abundance of background noise to search results. This can be seen as the carry-over effect where ...

6. Criticism of Google - Wikipedia

   en.wikipedia.org/wiki/Criticism_of_Google

   Criticism of Google includes concern for tax avoidance, misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy and collaboration with the US military on Google Earth to spy on users, [1] censorship of search results and content, its cooperation with the Israeli military on Project Nimbus targeting ...

7. Google responds to Elon Musk’s accusations of a ‘search ban ...

   www.aol.com/finance/google-responds-elon-musk...

   Google has responded to Elon Musk, Donald Trump Jr., and other top GOP figures’ accusations that the search engine is interfering in the election with its auto-complete results.. On Sunday ...