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Text simplification is an important area of research because of communication needs in an increasingly complex and interconnected world more dominated by science, technology, and new media. But natural human languages pose huge problems because they ordinarily contain large vocabularies and complex constructions that machines, no matter how ...
This is basically the meaning of "the medium is the message". To demonstrate the flaws of the common belief that the message resides in how the medium is used (the content), McLuhan provides the example of mechanization, pointing out that regardless of the product (e.g., corn flakes or Cadillacs), the impact on workers and society is the same. [4]
One: a mode is something that can be socially or culturally shaped to give something meaning. Images, pieces of writing, and speech patterns are all examples of modes. [ 6 ] Two: modes are semiotic, shaped by intrinsic characteristics and their potential within their medium, as well as what is required of them by their culture or society.
A technical writer is a professional communicator whose task is to convey complex information in simple terms to an audience of the general public or a very select group of readers. Technical writers research and create information through a variety of delivery media (electronic, printed, audio-visual, and even touch). [ 1 ]
At times extended to mean any sort of media that is not purely written-text-based, it generally refers to any medium that is technologically 'advanced' from pure text. The broadness of the term is useful in that it allows for the multiple modes that can be encompassed by this definition, instead of being focused on the technical aspect that the ...
A list of sign types would include: writing, symbol, index, image, map, graph, diagram, etc. Some combinations of signs can be multi-modal, i.e. different types of signs grouped together for effect. But the distinction between a medium and a modality should be clarified: text is a medium for presenting the modality of natural language;
An idiom is an expression that has a figurative meaning often related, but different from the literal meaning of the phrase. Example: You should keep your eye out for him. A pun is an expression intended for a humorous or rhetorical effect by exploiting different meanings of words. Example: I wondered why the ball was getting bigger. Then it ...
McLuhan understood "medium" as a medium of communication in the broadest sense. In Understanding Media he wrote: "The instance of the electric light may prove illuminating in this connection. The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name."